Mothers are surviving on titbits.

Half a banana.
The kids' leftovers.
A cold coffee.

Nobody would expect an endurance athlete to fuel this way.

We're building a nutrition brand to fuel the demands of motherhood.

Pregnancy. Postpartum. Motherhood.

The body is performing at its limit.

We celebrate endurance in sport.

We ignore endurance in motherhood.

That changes now.